How much of embroidery work can I expect in my city?

Nature of Embroidery Business

I do not think people surf on social media and get hook to decide to find custom embroidery shop. When they need custom embroidery service, they Google local embroidery shops mostly. Of course they can either go to big decoration websites or order oversea supplier, but mostly Google local stores. And Google Trends shows that embroidery search trend is steady.

According to Google Keyword Planner in Adwords, people Google “Embroidery” 165,000 a month. I see that as people are looking for embroidery services on Google.

If my customers Google local embroidery services, this is how I setup goal for marketing effort per month. For example, to check embroidery market in Honolulu, HI Population of Honolulu is 340,000 On Google Adwords Monthly volume is 590/month on the screenshot. My goal will be attract about 50% of the Google Search volume monthly.

Conclusion

I check Google search volume for “Embroidery” in my city, and see that as my monthly potential customers. And try to capture them by using Google Adwords. Plus I try to serve my current customers by communicating. Find new customers on Google and Serve old customers by Phone, Email, and Visit.

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