My Day in Embroidery Business
6:00 – 8:00 : Sometimes Church or Business Networking*
8:00 – 9:00 : Cleaning/Organizing the Office & Board Meeting
9:00 – 1:00 : Running Machine/Serving Customers
2:00 – 4:00 : Sales Call
4:00 – Util the Job is Done : Running Machine/Serving Customers
Home : Online Marketing/Searching People to Call or Email
*List of Business Networking Groups
- Local Chamber of Commerce
- BNI (Business Networking International)
- Meetup
- Rotary Club
- SCORE
- Linkedin and Facebook Groups
Sales Call Process
- Search Potential Customer List (Email&Phone)
- Personalized Video
- Send
- Follow up
Example of Video Sales Letter
Marketing
I have tried Magazine Ads, News Paper Ads, Yelp Ads, etc.
Retail Store Sign = BillboardAdvertising ($5,000/Month)
I like Online Advertising. I can track and measure.
Typical Daily Numbers (If $15,000 a month)
Paid Advertising Traffic : 100 a day (If I spend $100 – $2K a month: No Weekend Ads: 20 days a month )
Google Organic Traffic : 50 a day
Website Traffic : 150 a day
Calls and Email : 10 Contacts (New and Returning Customers) *50% – spam/soliciting
Store Visit : 2 a day
Sales : 3 Sales a day (About 60 Sales a month. Avg. $250/customer)
When I have RERURNING CUSTOMERS, business gets fun and I focus on getting new customers.
