Lead Generation Script for Embroidery Business

Subject: Custom Embroidery to Elevate Your Brand Locally

Hi [First Name],

I hope this message finds you well! My name is [Your Name], and I run [Business Name], a local embroidery shop right here in [City]. We specialize in high-quality custom embroidery for businesses looking to enhance their branding through uniforms, promotional items, and merchandise.

I noticed your company [mention something specific—logo, branding, industry], and I believe custom embroidery could help you stand out even more—whether it’s sharp polos for your team, branded caps for events, or unique client gifts.

We work with businesses across [City/Area] to deliver:

Professional custom logos stitched on garments

Fast, local turnaround times

Small batch orders with no minimums

Would you be open to a quick call or sample review to explore how we can help bring your brand to life—one stitch at a time?

Looking forward to connecting,

[Your Full Name][Your Business Name][Phone Number] | [Website][LinkedIn Profile URL] (if sending via LinkedIn)

 

Here’s a professional and friendly follow-up message you can send 3–5 days after your initial outreach if you haven’t received a reply:

 

Subject: Just checking in – custom embroidery for your team?

Hi [First Name],

I wanted to follow up on my message from earlier this week about custom embroidery services we offer here at [Your Business Name] in [City].

If branded apparel or promotional items are something you’re considering for your business—whether it’s for team uniforms, events, or client giveaways—we’d love to help. We keep everything local, offer low minimums, and make sure your logo looks sharp and professional.

Would it make sense to schedule a quick 10-minute call next week? I can show you some examples and pricing options to see if there’s a fit.

Thanks again, and I look forward to hearing from you!

Warm regards,

[Your Name][Your Business Name][Phone Number] | [Website]